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This programme is designed to equip you with the latest knowledge and skillsets in Search Engine Optimisation (SEO) in order to grow your online presence. You will be guided through a mix of discussions, presentations, live case studies, practical techniques and real projects for a hands-on experience.

This programme is designed to equip you with the latest knowledge and skillsets in Search Engine Optimisation (SEO) in order to grow your online presence. You will be guided through a mix of discussions, presentations, live case studies, practical techniques and real projects for a hands-on experience.

Search Engine Optimisation Marketing

Course details


ClickAcademy Asia is a partner of Swinburne University of Technology Sarawak in delivering digital related professional courses. They are an experienced regional training provider and are one of the very few certified Google Partner Academies conducting the official Google certification classes in Singapore and Malaysia.

This programme (HRDF SBL-KHAS Scheme claimable) is designed to equip you with the latest knowledge and skillsets in Search Engine Optimisation (SEO) in order to grow your online presence. You will be guided through a mix of discussions, presentations, live case studies, practical techniques and real projects for a hands-on experience.

Upon completion, you will receive the “Search Engine Optimisation Marketing” Certification from Swinburne University of Technology Sarawak and ClickAcademy Asia.


Program dates

  • TBA

Fees

  • TBA

Closing date of registration

  • TBA

Course details

– Course objectives and course content 

Course objectives

Upon completion of the programme, you will be able to:

  • Understand the key components of a successful SEO strategy
  • Plan a structured SEO campaign
  • Improve your use of SEO as a competitive tool and identify quick-win opportunities
  • Understand new SEO innovations and changing search engine trends

Course content

You will be required to attend all 2 days of the programme, which focus on specific skillsets related to SEO marketing. The topics covered during the programme include:

  • Introduction to Search Engine Optimisation Marketing
  • Setting the Stage
  • Planning and Strategy
  • Keyword Analysis
  • Competitor Analysis
  • On-Page Optimisation
  • Off-Page Optimisation
  • Measurement
  • Other SEO Factors

How to register

– Admission requirements and application process.

Admission requirements

As the main language of instruction is English, you will be required to be proficient in the language. You will also need to bring along your laptop for the entire duration of the course.

Application process

For more enquiries, please contact Assoc. Prof. Patrick Then at:

Phone: +60 82 260 682
Email:  pthen@swinburne.edu.my

Fees & scholarships

Fee*

Malaysian students
International students

* The indicative course fees shown here applies to students studying on-campus in Malaysia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student’s study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

Scholarships

At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.

Find your scholarship

Entry requirements

Entry Requirements

Assess your eligibility for entry to Swinburne Sarawak.

English Requirements

Find out more about English language requirements.

Application process

Apply for this course by following the step-by-step process from the links below.

Career opportunities

Online Enquiry

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