The Immersive Media and Creative Design cluster is a multidisciplinary research team consisting of 10 creative researchers and practitioners. Throughout the years, the cluster has been working with prominent partners including Microsoft Malaysia, Malaysia Digital Economy Corporation (MDEC), Sarawak Multimedia Authority (SMA), Tabung Ekonomi Gagasan Anak Sarawak (TEGAS), Sarawak Media Group (SMG) and Sarawak Convention Bureau (SCB).
The cluster is aligned with Sarawak Digital Economy Strategy 2018 – 2022, Action 28: Arts and Culture that looks at preserving the value of our heritage and culture physically and digitally. The various works that we did in the past and future initiatives also contribute to Action 29: Social as we help communities to accelerate their social development support through the use of immersive media and technologies. The launch of The Hive will continue the cluster’s trajectory to facilitate innovation and collaboration between the universities, private and government sectors, and local communities. This initiative will allow various stakeholders to co-create creative outcomes by building upon the State’s arts, culture and heritage while improving equity, capacity and capability of our human capital through the Sarawak Post Covid-19 Development Strategy 2030.
Research Focus
Research Focus
Our traditional and non-traditional research outcome are in the areas of:
- Arts, culture and heritage – communication, preservation, digitisation, documentation, gamification and scholarship of arts, culture and heritage with community.
- Extended Reality (XR) – Creative outcomes through immersive technologies such Augmented Reality, Virtual Reality and Mixed Reality interactive applications and games.
- Education and technology – Innovative strategies and approaches in the educational system and new technologies to assist students in attaining 21st century skills.
Recent Projects:
- Application of Technology in the Tokyo Olympics, 2022.
- Design lecturer takes Malaysia Prime Minister to Metaverse, 2022.
- An Investigation of Cultural Heritage Education Potentials using Virtual Reality, 2022.
- A pilot evaluation of technology–enabled active learning through a Hybrid Augmented and Virtual Reality app, 2021.
- Examining faculty’s online teaching competence during crisis: one semester on, 2021.
- Exploring online teaching competence in the context of the COVID 19 pandemic: insights from Sarawak, Malaysia, 2021.
- Baram Bunch: Story Hunters Pilot Animation, 2021.
- An Immersive Documentary of the Salako’s Oral Traditions and Expressions, 2020.
- Sarawak Media Group Digital Creative Series 2D Animation Project, 2020.
- Good Design Week, 2019
Upcoming Projects:
- Good Design Week, 2023.
- Largest Sarawak Themed Mural Painting, 2022.
- Cultural Entrepreneurship Factory, 2022.
- Fostering community empowerment and capacity building through tourism: Insights from the Terendak Documentary, 2022.
- Extended Reality Storytelling: Insights from the Salako Community in Sarawak, 2022.
- Behavioural Intention to use Hybrid Learning Among Higher Education Teachers Post Covid-19, 2022.
Our People
Our People
Cluster Leader
| Name | Contact |
|---|---|
| Ts. Augustus Raymond Segar | asegar@swinburne.edu.my |